Often times without holding back, we dash onto the whiteboard to design and execute the next ground-breaking startup project the very moment we feel we’ve gotten that perfect idea.
At this point, "there’s no stopping us now,” are the only lyrics echoing in your mind and why not? You're certain you have a great product, a brilliant team, amazing technology so to speak and of course, the right idea at the right time.
But despite these promising ideas and the entire “put together”, a lot were doomed from day one because they do not know the process required to turn their product insight into a great company.
Without any further ado, I introduce us to “The Lean Startup” by Eric Ries which we’d be leveraging on to change/channel “that smart idea” to “that marketable product”.
Drawing an excerpt from the Eric Ries book:
“If you’ve never experienced a failure like this, it is hard to describe the feeling. It’s as if the world were falling out from under you. In fact, having worked with hundreds of entrepreneurs, I have seen first-hand how often a promising startup leads to failure, most products are not successful, likewise most venture do not live up to their potential. I have learned from both my own successes and failures and those of many others that it’s the boring stuff that matters the most”
So drowned in my thoughts I was that I didn’t know when I said to myself, "what then is this boring stuff?" Obviously, startup success is not a result of good genes or being in the right place at the right time. Rather, it can be engineered by following the right process, which means it can be learned, which means it can be taught.
I’m sure a lot of you are also eager to find out how. Well let’s not be in a rush, rather remain logged on as we take the next couple of weeks to roll out a series of snippets from this interesting book.
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