7 events you cannot afford to miss at Social Media Week Lagos 2016

by | Feb 20, 2016

The 2016 Edition of Social Media Week Lagos will kick off on Monday, the 22nd of this month. These are happy times again for those who enjoyed last year’s event and have been looking forward to the current one.

For the uninitiated, Social Media Week Lagos is a week-long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. More like a group of like minded people gathering together in one place for over a week to brainstorm. There is so much to learn over that period from professionals and even so much to impart. And it is a perfect opportunity to network; see and be seen.

And as usual, there are a ton of events — 147 in number this year, 12 more than last year — to choose from, but you cannot possibly attend one-fifth of the events there are. To help you with pointers, here are a few events we think you might want to consider.

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Get A Real Job; Social Media Careers and The Validation Struggle

This strikes me as one struggle many of us can relate with in regards to making unconventional career choices. It sounds very much like the struggles of explaining a startup up to Nigerian parents. This platform aims to define professionalism in virtual careers.

Host:  Denda

Date: Monday, 22nd of February 2016 [Add to Calendar]

Time: 1.30 PM – 2.00 PM

Venue: Landmark Event Center

Harnessing Your Consumer’s Digital Insights With Analytics

Whether you are a digital marketer or not, as long as you have interest in a business or intending to, knowledge of how data can tailor your products to meet consumers expectations is key. According to the organizers, participants in this event should be able to make proper data driven decisions.

Host:  RainyLemon Company

Date: Tuesday, 23rd of February 2016 [Add to Calendar]

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Time: 10.45 AM – 12.00 PM

Venue: Hangout Suite, Landmark Event Center.

Intel She Will Connect Masterclass

Hello ladies, remember the online based Intel My Digital Journey that was launched by Intel She Will Connect in January? This is not it exactly, but something similar. This session is directed at the relationship between the African woman, the internet, technology and bridging the gender gap in technology.

Host:  Intel Corporation

Date: Wednesday, 24th of February 2016 [Add to Calendar]

Time: 10.45 AM – 12.00 PM

Venue: Masterclass Suite, Landmark Event Center.

Customer Service In A Socially Connected World

The advent of social media as a tool for businesses seems to have undermined customer services as an important tool for business growth. This session is tailored towards re-engineering mindsets towards serving better customer service via social media.

Host:  SAP

Date: Thursday, 25th of February 2016 [Add to Calendar]

Time: 1.30 PM – 2.30 PM

Venue: Innovation Stage, Landmark Event Center.

WordPress BootCamp – Create Stunning Websites & Blogs With Ease

The guys at BrowseDotCom want to teach you everything you need to know about creating advanced database driven websites and blogs using the latest WordPress technology without any programming, technical or previous experience.

Host: BrowseDotCom

Date: Thursday, 25th of February 2016 [Add to Calendar]

Time: 4.00 PM – 5.15 PM

Venue: Masterclass Suite, Landmark Event Center.

Going Viral Online

What does it take to go viral on social media? Learn from the experiences of popular comedian, Frank Donga, Channels TV’s Toyin Ibitoye and Techpoint’s very own Muyiwa Matuluko on the dos and howtos of taking your brand viral online.

Host: Infusion Media

Date: Friday, 26th of February 2016 [Add to Calendar]

Time: 5.00 PM – 6.00 PM

Venue: iDEA Hub, 296 Herbert Macaulay Way, Sabo, Yaba.

FB Start & Free Basics For Developers – Powered By Facebook

Emeka Afigbo, of Facebook, and a host of other speakers from Facebook will be talking to developers and innovators about what Free Basics is and how they can participate and get involved.

Host:  Facebook (3rd party registration required)

Date: Friday, 26th of February 2016 [Add to Calendar]

Time: 4.00 PM – 7.00 PM

Venue: CcHub, 294 Herbert Macaulay Way, Sabo, Yaba.

Most events at Social Media Week are free to attend, as long as you register for a General Campus Badge.

Like I mentioned earlier, there are over 140 events in this year’s edition of Social Media Week, so that equals tons of events to be confused about. This is of course just an advisory guide, you can look at the schedule here and take a pick of what suits you.

Victor Ekwealor
Victor Ekwealor

tech. media. startups. africa. vc | Twitter: @victor_ekwealor


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