Why Digital Media ads are taking over TV ads

by | Nov 19, 2015

Digital ads, especially mobile and video ads have come of age.  Just the other day I watched a couple of video ads on Instagram, and it just felt like I was watching them on a TV. Even better because you could decide if to watch them or not.

I don’t even need to watch the TV anymore to get to see video ads. Though, YouTube,  already had this going for them long before now, with the likes of SnapChat, Facebook  Instagram and others springing up, it got me thinking, what does this mean for TV ads? Would  things remain the same as they used to or would advertisers begin to shift their advertising budgets towards digital media apps?
Well, the later seems to be the case  as recent studies have shown that digital ads will overtake regular commercial TV ads globally by 2017. And if you are wondering why this is,  its quite simple.

Smartphones have become the new TVs

People are spending more time on mobile devices and on social apps like Facebook, Twitter, and Instagram than they do watching TV. Also, the amount of time viewers spend watching online videos on their laptops, tablets and smartphones is rapidly increasing. These apps have taken advantages of this with creative forms of advertising. Facebook seems to take the biggest chunk of the revenue with its over 1 billion users.

Advertisement

Mobile and video are said to be the fastest-growing segments of digital advertising, according to comScore. The two formats, along with static banners and some other forms of display ads (but excluding search), had total revenue of $26 billion in 2014.

Forrester analyst, Shar VanBoskirk once said, that there will be an influx of new money dedicated to digital advertising because marketers are able to prove that digital works.

The grand pa’s and grand ma’s? of this generation  maybe easier to reach via TV but the hard-to-reach youths, especially the ones between the ages of 16 to 34, can be gotten via digital media. This might also be the reason why advertisers also tend to reach their target audiences far more efficiently using digital media than on TV because more youths are sticking to their mobile devices as a more reliable means of getting information and entertaining themselves.

However, the fact that advertisers are shifting their budgets to digital or social apps still doesn’t mean there would be a drastic drop in TV advertising revenue, as comScore co-founder Gian Fulgoni told CNBC “There is yet no evidence that television advertising in total is dropping.”

Photo Credit: Robert Galloway via Compfight cc

Imanah Oluseyi
Imanah Oluseyi

Tech writer.

Advertisement


Are you in tech and you are looking at getting a foreign remote job or you want to move abroad? Fill this form and you will get the BEST resources to help you get that high paying remote job as well as japa easily! WAGMI!

0 Comments

Recent News

Kenya’s digital products for PwDs

Kenya’s digital products for PwDs

On #TechpointDigest, Victoria Fakiya (@latoria_ria) discusses what Jumia’s partnership with CGAP could mean, and Kenya’s digital products for people with disabilities.

Reclaiming stolen African artefacts

Reclaiming stolen African artefacts

On #TechpointDigest, Victoria Fakiya (@latoria_ria) discusses how Traction wants to stop fake alerts, Canza Finance’s journey, Esaal’s $1.7m seed round, and JABU’s $15m series A.

[PODCAST] Relooting African art with NFTs

[PODCAST] Relooting African art with NFTs

What do you think about an NFT project that wants to reclaim Africa’s lost artefacts? Well, the editorial team had some interesting thoughts, and you can listen to this and other stories on today’s episode of #TechpointAfricaPodcast.

$2 million to drive learning via WhatsApp 

$2 million to drive learning via WhatsApp 

On #TechpointDigest, we discuss how major players in the African mobility space can change the mobility narrative, FoondaMate’s $2 million funding, Twitter Create, and AMP’s $5.6 million seed round.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Blockchain Explorer

Analysis oninnovation, regulations, and trends inthe blockchain sector, as it concerns Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap