Primecart is an online grocery store promising 1 hour delivery window

by | Nov 17, 2015

Over the last three years, eCommerce has become a vital part of the African technology ecosystem, and the industry keeps welcoming new online stores.

Primecart is not just another eCommerce store, but a platform that’s putting just one supermarket store online. Primecart’s main mission is allowing Shoprite customers shop online from the comfort of their homes and offices, and have their item delivered in an hour.

The platform is trying to help shoppers eliminate the stress associated with driving through Lagos traffic, pushing around a cart or even joining a long queue on checkout.

Primecarts main competitors are Gloo and Supermart but Shoprite itself might join the list, should the largest FMCG in Africa start selling on its mobile app, which is currently much of coupon app giving users access to available deals and coupons.

“We’ll hit $2m in annual revenue if just 1% of the above weekly customers use Primecart.” – Abiola Samuel, Primecart Founder

Given that Shoprite is a popular brand, the startup could achieve its annual revenue target, even without burning much funding on marketing and brand awareness as a conventional eCommerce store would.

Primecart has also partnered Uber in a bid to cover every part of Lagos without the need for heavy investment towards logistics.

One can conclude that it’s more advantageous to play in a niche market. And now this is my own opinion, isn’t targeting one particular player a limitation to one’s market, even when the player is an established and popular brand.

Mobile & African Tech Enthusiast │ Data Analyst │ Music


Techpoint Build 2021 is here! Be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free now.

0 Comments

Recent News

5 ways to support Techpoint Africa

5 ways to support Techpoint Africa

If you value the work we do at Techpoint Africa and would like to help ensure that the core of our journalism remains free and independent, please consider these 5 ways to support us

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap