Omo Alata Foods emerged as the winner of the She.Leads.Africa Entrepreneur pitching competition in Lagos, Nigeria. The food and beverage startup pitched before a panel of international and local judges alongside other startups like InstaHealth, Heat Free Hair Movement, Heels in the Kitchen and Beauty Rev NG.
Omo Alata Foods, also know as McPeppers, bagged the grand prize which was a whopping 10,000 US dollars with up to 50,000 US dollars in investments, tech prizes from Etisalat Nigeria, mentorship and 3-month of support from Zippy Logistics.
The startup is a Nigerian food manufacturing brand that processes indigenous peppers, soups and spices. The brand plans to invest its winnings in machinery and expansion strategies as it seeks to build an international product range that will be available to Nigerian and foreign customers in stores all over the world. The company is hitting the ground running with a NAFDAC approved pioneer product – OmoAlata Pepper Mix. The product is a mix of parboiled fresh tomatoes, peppers and onions with no preservatives or additives.
NEW REPORT ALERT: “Millionaire West African startups” raised over $1.806 billion between 2010 and 2019, 97.9% of which went to Nigerian startups. Find out more in the full report.
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