Instagram Adds Search To Its Web Experience

by | Jul 21, 2015

I remember the early days of Instagram, when it was strictly a mobile app, shortly before it was sold for a billion dollars and the brief time after that. At the time, the Instagram app was exclusive, first to iOS, and then Android devices and I shamelessly confess that it was the principal driver of my shift from Blackberry smartphones to Android smartphones.

All that was a not-too-distant past and I have finally given up on the trend of posting fancy pictures, it gets tiring but what I picked up on was searching Instagram. It’s the primary reason I still use my Instagram app and Instagram has just made things more fun with the new search-enabled for web.


Users can now search hashtags, profiles and locations on in a viewing experience that is beginning to grow much more congruous with the Instagram mobile app where content is still created on.

A spokesperson for Instagram added, “While is designed to be complementary to the mobile apps, it’s important to the global conversations that happen on Instagram.” Instagram mentioned that their web embeds generate 5.3 billion impressions for them.

Facebook also took this approach for their messenger app by making where you send or receive messages irrelevant, and it really improved the reach of their platform by making chat seamless across all internet devices. Now, Instagram seems set on growing their cross-platform reach in a way users don’t have to think about before using the service.

Yemi Johnson
Yemi Johnson

Chief @ I write a quarterly or sometimes half-yearly newsletter. Sign up here:

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap