Nigeria has been ranked Africa’s 2nd most attractive retail market after Rwanda in A.T. Kearney’s 2014 Africa Retail Development Index .
The company which ranks countries offering the highest and lowest investment opportunities on a scale of 1( lowest) to 100 (highest). Rwanda (70) was ranked 1st on the list followed by Nigeria (64) and Namibia (60).
Nigeria ranking can easily be attributed to her massive population and its rapidly growing middle class. While Rwanda’s success is partly due to the country’s numerous business reforms and focus on investment.
A.T. Kearney is a global management consulting firm. The company’s Index identifies not only the most attractive markets today in, but also those that offer the most potential in the future.
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Nigerian startups raised $377m in 2019, more than twice what they did in 2018. Find out more when you download the full report.