Facebook is Doing Some Heavy Revamping

by | Jul 16, 2015

Facebook’s newsfeed has been determining how users absorb information on Facebook for the past decade. Part of Facebook’s revenue model is selling likes to businesses, telling them it’s the quickest way to get their content into users’ timeline.

All that changed last week when Facebook announced that users had to add your page to “See First”. Users can now go to Pages, friends, or public figures’ profiles and add them to their See First list that’s managed in the revamped News Feed Preferences. Getting added to that list guarantees all their posts will appear at the top of a user’s News Feed with a blue star.

Marketers just got a concrete wall handed to them, but there’s a bright side to it. It means users who add them to “See First” actually want to engage with them, unlike the old newsfeed that continuously got updated with uninteresting content.

Then to make pages sexier, Facebook will remodel pages as an e-commerce platform to attract more traffic. Essentially, users will be able to complete the whole shopping experience on company pages from product discovery to checkout.

This will shift some of the traffic away from the newsfeed and will serve as a great boost to online commerce. Probably, fewer e-commerce sites will be built and more Facebook pages opened.

Yemi Johnson
Yemi Johnson

Chief @ Hotels.ng. I write a quarterly or sometimes half-yearly newsletter. Sign up here: yemijohnson.com

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap