Why Facebook now lets you use Messenger without a Facebook Account

by | Jun 25, 2015

If it wasn’t initially apparent, why Facebook broke out Messenger as a stand-alone app, now it is.  The company yesterday announced that starting today, new users  will be able to use Facebook Messenger without a Facebook account.

messenger sign up android

On opening the app, potential users will be asked if they want to sign up without a Facebook account. All that is required is their name, a photo and phone number (yes, just like WhatsApp). Facebook makes it clear that users who signup via this option are not restricted by any way in their use of Facebook Messenger. For now, the new feature is only available for users in the US, Canada, Peru and Venezuela. We assume that it will roll out to more regions in the future, although it is not stated in the official release.

But one important question to ask at this point is if Facebook Messenger is becoming more and more like WhatsApp, why did Facebook acquire WhatsApp for $19 billion in the first place? Other than the most obvious reason – to win over the competition – there seems to be more to it.

My theory is that at some time in the future, Facebook Messenger will eventually merge with WhatsApp. By getting users to sign up for Messenger with their phone numbers now, Facebook can mine users’ most private data mure effectively, by matching their phone numbers. This will allow Facebook to better target ads. Facebook ads that result from the company monitoring your internet activity are already scary enough as they are. Now imagine a future where before you even make up your mind about those new shoes you and your friend discussed last week, Facebook already knows the exact ones you will like.

Maybe I’m just being paranoid – my theory may be far-fetched. So tell me – why do you think Facebook is allowing users sign up for Messenger without a Facebook account?

Múyìwá Mátùlúkò
Múyìwá Mátùlúkò

Chief Servant. I bully myself because I make me do what I put my mind to.

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap