5 Travel Habits of African Tourists

by | May 12, 2015

Thanks to its wide diversity of cultures, wildlife, scenery (and Adam Sandler’s movie; Blended), Africa is fast becoming considered by many leisure travellers to be a top holiday destination as ideal for families as it is for honeymooners or those simply seeking luxury.

Well, Jovago, one of Africa’s top booking websites carried out extensive research to show the various habits of these African travellers ranging from the average number of days they spent at their hotels, to their preferred payment methods.

Room Costs

The survey shows Mali, Mozambique and Djibouti have the highest average amounts spent per night in hotel, with Nigeria having the cheapest – no surprise there. Which Nigerian doesn’t love a bargain.

Advertisement

Preferred Payment Methods

I can’t really blame the travellers for not being totally trusting of our online payment methods as only 27% of travellers who book online prefer to pay through mobile payments. The rest prefer to do it the old-fashioned way.

Length of Stay

2 nights is the average hotel stay and the longest stay registered was for 30 nights. It seems as though business trips are getting shorter. The case may not be the same for vacations, 30 seems like a pretty long time to unwind.

Booking in Advance

63% of travellers are pretty cautious as they prefer to book less than 7 days in advance for their hotel stays. Following them with 26% are the spontaneous ones who prefer to book just hours in advance of their arrival at the hotel, then at 6% we have the super cautious who would rather not leave anything to chance.

Room Type

81% of rooms booked are double rooms hence they accommodate two adults, 15% are single rooms for the solo travellers and the other 4% range from rooms that accommodate two adults with kids or a group.

Advertisement

Daniel Orubo
Daniel Orubo

Writer & Content Strategist.

On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap