Naming Your Online Business: 3 things to consider

by | Feb 20, 2015

Photo credit: ‘Isomo Loruko’ –

The name you decide to give your shiny new startup could make or mar your chances of success. Here are 3 things you need to consider when choosing an appropriate name for your online business

For the love of SEO

Do not fall victim of underplaying the importance of SEO when naming your online business. It is very important that you have a name that is unique so that when prospective users Google your startup name, you are more likely to be on top of the search results.

Case in point: Konga and Jumia 


Is it spelt exactly as it is pronounced?

You also want to give users a name they can easily remember. A good way to test this: if you told someone over the phone, for the first time, could they Google it on their own and find it? If yes, then you’ve succeeded in choosing a name that is easy to pronounce, understand and spell. You want to avoid smart-ass names like “Gaol” (pronounced “Jail”).

Case in point: iROKO TV and Wakanow

Consider URLs

URLs are something you also have to put into consideration when naming your startup. You want to avoid names that could have multiple spellings. You also want to avoid names that could produce easily misconstrued URLs.

Cases in point: “Campus Shuttle” becoming and “Mole Station Nursery” becoming

“Campus Shuttle” may be perfectly okay name to give an offline business. But once that business goes online it becomes There at least 4 ways prospective users are bound to mispell this –,, and (it’s possible).

Also, notice how a perfectly harmless name like “Mole Station Nursery” can be misconstrued as Molestation Nursery once it goes online?

What you do you think? Do you have any other great tips for choosing startup names? Please drop a comment below.

Múyìwá Mátùlúkò
Múyìwá Mátùlúkò

Chief Servant. I bully myself because I make me do what I put my mind to.


On January 22, 2022, be part of the largest gathering of innovators, startup founders, thinkers, programmers, policymakers, and investors in West Africa. Register free.

Notify of
Newest Most Voted
Inline Feedbacks
View all comments
6 years ago

I think you meant to spell ‘gaol’.

Muyiwa Matuluko
Muyiwa Matuluko(@muyosan)
Reply to  ideadibia
6 years ago

Yes I did. Thanks for pointing that out. I’ve fixed it now

Recent News

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap