Should Twitter suspend parody accounts like @NotGoodluck and @ThisIsNotBuhari ?

·
February 3, 2015
·
4 min read

Parody accounts are as old as Twitter itself. Anyone and everything that has the potential to inspire a meme will eventually get parodied on Twitter.The usual "victims" of Twitter parodies are public figures and brands but it can often extend to events, fictional characters, animals and even inanimate objects.

Every once in a while, parody accounts pop up on Nigerian Twitter to amass a sizeable following, owing mostly to their comic value and light-hearted social commentary. The trend however is that they fade into irrelevance almost as quickly as they rise to fame.

So far, only one account appears to have the potential to stand the test of time.

notgoodluck

Advertisement

 

@NotGoodluck, a parody of President Goodluck Jonathan (GEJ) -- Mr. President doesn't have an official account per se -- was created in May of 2014. It's been growing at a rate of about 2k followers a month; 14k followers later, it's still going strong. Some would argue that its relatively disappointing follower rate is an indication that the average Nigerian on Twitter lacks a general sense of humour. Probably rightly so.

However a little over a month ago, not too long after the APC Presidential Primaries, where Muhammadu Buhari emerged winner, and only days after he started Tweeting @ThisIsBuhari, some fast thinking tweep created a parody -- @ThisIsNotBuhari.

https://twitter.com/ThisIsNotBuhari/status/547155664209207298

It's not nearly as engaging or consistent as the Goodluck Jonathan parody but, it appears to be picking up on follwers at just about the same rate. It comes as no surprise that accounts like these garner as much attention. And it's not just because they are in perfect timing for next week's elections. Beyond the elections, anyone who manages to pull off anything close to Fela's brand of political satire is likely to win the heart of Nigerians.

Let the best of tech news come to you
Join 30,000 subscribers who receive Techpoint Digest, a fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
Digest Subscription

Give it a try, you can unsubscribe anytime. Privacy Policy.

READ MORE   Threads' daily active users drop by 20%. Twitter is not its only competition 
Cover Art for Fela's 'Beasts of no Nation' 1989 release
Cover Art for Fela's 'Beasts of no Nation' 1989 release

However, the very reason why they are so appealing potentially poses a serious concern. One has to remember first that these guys are utilising a proprietary medium -- Twitter -- which happens to have a set of rules it plays by. In a bid to get more attention, by way of retweet and favourites, runners of these accounts might stand the risk of committing defamation. An offence that could possibly lead to outright suspension.

So where do we draw the line between what is just pure fun...

https://twitter.com/NotGoodluck/status/539687615038259200

And what might raise a few eyebrows...

https://twitter.com/NotGoodluck/status/555064533065404416

Well, I'm no legal buff but I think Twitter is very clear about kind of content it discourages. Here's a snippet from Twitter's content rules and policies

Impersonation: You may not impersonate others through the Twitter service in a manner that does or is intended to mislead, confuse, or deceive others

If I didn't know better, I'd interpret the above statement like this --  you can impersonate anybody, as long as no one is led to believe you're the real person. So instead of @ThisIsBuhari, we have @ThisIsNotBuhari. The owner clearly states that he is not Buhari. Same with @NotGoodluck. Anyone who takes these guys more seriously than they take themselves is on a long thing.

Of course, the statement may not be as broad as we might want to make it. The case of a once active, but now suspended, MTN parody account immediately comes to mind. @MTN_NG, an hilarious take on MTN customer care, came into limelight late 2013. But it's fame was short-lived. MTN obviously wasn't too happy with the defamation of their brand so, they go it suspended. What is a fair reaction? Well, if you consider the misleading stylisation of the handle -- @MTN_NG as against the authentic @MTNNG -- and tweets like these...

Then maybe MTN did have a case. But if you ask me, then so do Buhari and Jonathan. Some would argue that MTN is a brand so their image is more fragile than that of a public figure. That has me scratching my head.

READ MORE   Twitter wants to help you catch up on gist

A couple of questions:

  • What exactly qualifies as a brand?
  • Are Muhammadu Buhari and Goodluck Jonathan a brand or not?
  • Say the guys behind @ThisIsBuhari applied to Twitter for a suspension of @ThisIsNotBuhari, would they have a case?

Please drop your thoughts in the comments section.

I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.
I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.
Subscribe To Techpoint Digest
Join thousands of subscribers to receive our fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
This is A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day! 
Digest Subscription

Give it a try, you can unsubscribe anytime. Privacy Policy.

I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.
Other Stories
43b, Emina Cres, Allen, Ikeja.

 Techpremier Media Limited. All rights reserved
magnifier