“Education is a bubble in a classic sense. To call something a bubble, it must be overpriced and there must be an intense belief in it. Housing was a classic bubble, as were tech stocks in the ’90s be…
How to attract more sales when the Nigerian economy is down: Lessons from the Tomato scarcity
Apart from a weakening currency, one of the major challenges in Nigeria is the rising price of Tomatoes. The tomato drought is so real that people are learning to prepare “tomato-less” stew. While Nig…
Growth hacking for B2B startups
I want to highlight some area whereby Business to Business startups in Nigeria can hack to growth within the shortest possible time Customer Profiling You need to understand who your prospective custo…
Content Marketing 201 for Startups: How to tell a Newsworthy story
In an earlier article, I established that getting exposure on TV and Newspapers is important for your startup. There was so much of useful stuff worth checking out in the post, if you have not read it…
Content Marketing 101 for Startups
What do people want to read about? I have seen a lot of marketers just crafting content without any strategy or goal. They believe that content is content anyway so far they are able to ship something…