NODO

NODO Crosses 200K Users in Ambitious Move to Drive Emerging Markets' Web3 Growth

April 18, 2024
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3 min read

Crypto's renewed bull market in 2024 has been a rising tide lifting many boats, and few have ridden the wave as impressively as NODO. The African web3 platform recorded a blistering first quarter, cementing its position as a premier blockchain education and community engagement platform for the continent.

The numbers speak volumes: Over 3 million site visits, 200,000 new users onboarded, and 200,000 wallets connected across Celo, Avalanche and BASE. NODO processed $50,000 in token cashouts while expanding its headcount to meet soaring demand. Yet, behind these gaudy metrics lies a more compelling story—of NODO, crystallising into the nexus driving blockchain innovation and adoption throughout the Global South.

"NODO is proud to be the leading data-driven growth engine for emerging Web3 ecosystems," said Shogo Ishida, the startup's Co-Founder. "Our ecosystem is welcoming L1s, DeFi platforms, builders and investors worldwide to join and accelerate retail user growth."

From its roots in bridging Africa's web3 data gaps, NODO has rapidly evolved into a comprehensive engagement powerhouse. At its core is NODO Gems, a novel rewards infrastructure that lets users earn tokens through platform activities like engaging campaigns, referrals, and content creation and consumption.

"NODO Gems is your gateway to seamless earning across multiple chains," explains Ishida. "Users can earn attractive short-term yields, swap and bridge tokens, or build their USD savings portfolio - all powered by our robust Web3 Wallet."

This gamified incentive layer has unlocked tremendous community growth, with NODO's 200k+ users interacting through quizzes, surveys and its forum-style feed. The platform's 7,000+ educational articles have emerged as a leading voice shaping blockchain discourse across the continent. Some articles by NODO also highlighted the team’s deep coverage of the local market, including a nuanced review of Nigeria’s landmark crypto regulations.

NODO's role as Africa's web3 launchpad is particularly evident in its revamped Product Communities portal. The feature lets project owners seamlessly showcase offerings, share thought leadership content, and initiate user acquisition campaigns through incentivised tasks.

"The Product Communities is an all-in-one hub for projects to massively boost brand awareness and drive ecosystem growth in Africa," says Sowmya Raghavan, Head of Product at NODO. "From a single listing, thousands of users can learn about a protocol, join its communities, and contribute - earning crypto rewards each step of the way."

Integrations with Celo, Avalanche, and BASE blockchains allow NODO's user base to natively earn and cashout tokens, with Cardano and other chains on the roadmap. Raghavan envisions NODO evolving into the preeminent token growth engine in emerging economies.

This lofty aspiration is fueled by a burgeoning roster of partnerships with crypto heavyweights. NODO inked deals with the likes of CV Labs, mobile fintech Fonbnk, and the Avalanche and Tether blockchain ecosystems in Q1.

Chris Duffus, CEO at Fonbnk, hailed the collaboration driving "nearly 2,000 wallet connections for Fonbnk through pan-African campaigns and events' in just one month. The mobile-centric crypto offramp seeks to "spearhead African adoption of Avalanche together with NODO." Developer acquisition, transaction volume growth, content services, online & offline events, and marketing campaigns are some of NODO’s growing value for partners. Canza Finance, Africa’s leading DeFi platform said their partnership with NODO was “instrumental to growing their ecosystem and boosting community reach by over 650%.”

Meanwhile, the startup's content team continues elevating Africa's blockchain narrative. They earned kudos for substantial contributions to the African Blockchain Report produced by CV Labs' venture arm, CV VC.

"NODO's brilliant team cemented the value we offer global stakeholders through our insights in Africa’s most authoritative blockchain report," shared Chidubem Emelumadu, NODO's Content Operations Lead. The 2023 Report can be pre-ordered here.

Funding is also flowing NODO's way, with the startup currently expanding beyond Africa into Southeast Asia and South Asia. This influx of capital will fuel NODO's moonshot vision “to become the leading token and liquidity growth accelerator across emerging markets," declares Ishida. Ambitious roadmap planks include nurturing a robust Web3 consumer data platform and ultimately launching a launchpad for community-driven token investment.

From its fledgling roots mapping Africa's blockchain ecosystem, NODO has rapidly charted an expansive trajectory positioning it as the bridgehead for emerging markets’ web3 foray. And if their meteoric Q1 2024 performance is any gauge, this upstart may just have the dynamism to realise its audacity.

NODO can be found on X and LinkedIn

This article was originally published on NODO by in-house reporter Caleb Nnamani

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

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