Potential Of The African Gaming Industry: Opportunities

March 10, 2023
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4 min read
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Game production and consumption have increased dramatically throughout the African continent in recent years. The sector has the potential to become a significant economic engine for the continent, and this trend is about to continue. The African gaming sector will look for explosive expansion because of the continent's youthful and tech-savvy population and rising levels of internet connectivity. There are, however, obstacles to this expansion, such as insufficient financing for game creation and a need for more necessary infrastructure. This article will discuss the development potential of the African gaming industry and the opportunities of the gaming business.

How Is The African Gaming Industry Growing?

Increasing mobile and internet access throughout Africa has significantly influenced the gaming industry's recent expansion and maturation. This year has seen a dramatic increase in mobile penetration throughout Sub-Saharan Africa, with millions more people picking up their first phone for the first time. Because of this, a vast young population has more access to internet-enabled gadgets and higher internet penetration rates, making the digital gaming industry flourish.

Nigeria's gaming business has expanded dramatically because of the nation's broad availability and low cost of smartphones and tablets. The gaming business in Nigeria has exploded in recent years, with players of all ages flocking to various online and mobile platforms.

With online gaming becoming a fundamental aspect of leisure and amusement for individuals of all ages, the COVID-19 epidemic has further propelled the expansion of the African gaming sector. It's no surprise that many have turned to online games in the cloud as a means of entertainment during this epidemic. Therefore, the industry has seen a surge in the popularity of gaming apps, leading to more interest in and time spent playing digital games.

To sum up, Africa's gaming sector has grown from relative obscurity to a significant international participant. African gaming can expand and innovate, making it an important economic factor for the continent in the future. Challenges remain, though, and to reach its full potential, one must address a need for more infrastructure and insufficient financing for game creation.

Opportunities For the Gaming Industry In Africa

While it is still in its infancy, the gaming business in Africa has the potential to grow into a sizable market. The gaming business in Africa is poised for rapid expansion because of the continent's large population (over 1.3 billion people), expanding middle class, and rising smartphone penetration rates.

Mobile Gaming

Gaming on mobile devices is getting more popular throughout Africa. The proliferation of smartphones, the lowering of their prices, and the widespread appeal of digital game portals are all factors in the meteoric ascent of mobile gaming.

Smartphones are more accessible to the average African than high-end game consoles or personal computers. Hence, mobile gaming has become a more widely available and reasonably priced option in the conventional gaming industry.

Mobile gaming also has social benefits. Young people in Africa, who are often isolated from their peers, find the social aspects of mobile gaming to be incredibly enticing. Nowadays, it's common to find a mobile game with a multiplayer option where players go up against one another or join forces to complete a mission.

Esports.

The African continent is home to a growing number of people, many of whom are part of the region's youthful generation showing rising interest in esports. This opens up a massive potential audience for Esports competitions, shows, and gaming businesses.

Africa has a tonne of untapped potential in the realm of electronic sports. Gamers in Esports may capitalize on the continent's long tradition of supporting and promoting sports stars by fast rising to prominence and securing lucrative sponsorship deals.

As it is home to so many distinct cultures and customs, it stands to reason that the Esports scene will mirror this rich mosaic. By using African themes, local game developers may reach a new demographic and expand their market.

Game Development

Inspiring new and original gameplay might come from Africa's varied and rich cultural heritage. Using local myths, tales, and stories, game designers may make games more relevant to the African market.

The number of skilled African programmers, artists, and designers enthusiastic about the video game industry constantly expands. Many gaming companies on the continent are now making games for the international market, allowing locals to enter the industry.

The gaming industry in Africa is booming because of the continent's sizable and young population. In light of this, it's time for game designers to make games specifically for the African market and the preferences of African players.

Virtual Reality

Virtual reality (VR) technology has made it possible for game designers to build original and immersive games in ways that were before impossible. Because of this, game designers in Africa now have a chance to make games that highlight African culture and themes, giving gamers a one-of-a-kind gaming experience.

More and more international gaming studios seek to invest in Africa, which might open up new chances for the continent's homegrown game designers and programmers. To provide just one example, in 2019, the virtual reality (VR) game production business Virtually Live announced intentions to extend operations to Africa, which is expected to stimulate growth and raise interest in VR gaming.

Crypto Integration

African game producers may benefit from the widespread use of blockchain and cryptocurrency in the gaming industry. Integrating bitcoin may open new economic prospects by letting players earn and spend cryptocurrency inside games. Moreover, trading is made less complicated by platforms like Bit Index AI.

In addition, blockchain technology has the potential to benefit both game producers and players by offering a safe and transparent method of handling in-game transactions.

If you want to attract foreign players and investors to Africa's gaming business, consider incorporating cryptocurrency into games.

Conclusion

To sum up, Africa is a promising and rapidly developing market for the gaming industry. Some promising sub-sectors of the gaming business include mobile gaming, Esports, game creation, VR, and crypto integration. An increasing number of young people, a diverse cultural heritage, and a wealth of skilled programmers, artists, and designers make Africa a promising market for video game creators. And some African governments see the sector's potential and actively encourage its expansion. Employment possibilities, innovation, and global exposure to Africa's unique culture and landscapes are all possible outcomes of the sector's continued growth.

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

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