Towntalk Solutions Joins First Lagos-based Techstars Programme and Pivots for New Offerings with Area! by Towntalk

February 21, 2023
4 min read

● Leverages programme to upscale and enhance innovation pathways for companies

● Optimises asset protection for FMCG and logistics companies in African markets

Towntalk Solutions, a leading data intelligence company, is one of only 12 startups to be accepted into the inaugural class of the new ARM Labs Lagos Techstars Accelerator Programme. As part of a cohort of 10 Nigerian and 2 Kenyan startups, with 50% female CEOs, Towntalk Solutions is benefitting from a 13-week bootcamp programme, during which its founders will be mentored on the rudiments of building a startup.

The company, which is driving innovation in data intelligence and asset protection, is expected to have gained capacity for industry leadership and innovation to effect change across Africa, as it enjoys a combination of mentorship, funding, and access to Techstars’ extensive network of over 7,000 mentors, 20,000 investors, 10,000 founders, alumni, and corporate partners. Commenting on this development, the chief executive officer, Towntalk Solutions, Folake Edun, affirms that, "Joining the Techstars Accelerator Programme is a major milestone for Towntalk. As we prepare to launch Area! by Towntalk in a few months, we believe that the mentorship, resources, and funding that Techstars provides will help us not only be effective in delivering this to the market, but also positioning us strongly to continue to use our data to develop solutions solving critical challenges in both logistics and insurance across Africa"

Photo 001
L-R:  Oladisun Vera-Cruz, Chief Operating Officer, Towntalk Solutions; and  Folake Edun, Chief Executive Officer, Towntalk Solutions

Consequently, as part of its efforts to resolve ease-of-doing-business constraints, Towntalk will pivot and reposition its flagship product, Area! by Towntalk, to offer optimised asset protection for companies dependent on logistics and distribution. The tool, which provides insurance coverage for assets in transit, is designed to ensure their protection at all times. This shift represents the company's renewed efforts to drive innovation, build confidence, and deliver greater value to logistics and Fast Moving Consumer Goods (FMCG) stakeholders in Africa.

With the repositioning, Area! by Towntalk becomes front-and-centre in the company’s value proposition to clients, offering unique features like real-time alerts, driver identification, location reports, as well as security-related insights. In readiness for the launch, Area! by Towntalk has opened a waitlist for its SaaS version. Users who sign up to join the waitlist will enjoy up to 10% savings on financial protection for their goods and assets on-the-go.

Photo 002
L-R: Oladisun Vera-Cruz, Chief Operating Officer, Towntalk Solutions; Folake Edun, Chief Executive Officer, Towntalk Solutions; and Oyin Solebo, Managing Director, ARM Labs Lagos Techstars Accelerator.

Chief operating officer at Towntalk Solutions, Oladisun Vera-cruz also spoke on the significance of the launch of Area! by Towntalk, stating that, "At Towntalk Solutions, we are constantly striving to provide our customers with innovative and comprehensive solutions tailored to meet their needs. The introduction of Area! by Towntalk is a testament to this commitment. The product not only offers financial protection for goods and assets in transit, but also minimises potential financial losses to our customers. The confidence that these guarantees cannot be quantified and we are confident that Area! by Towntalk will revolutionise the way people think about logistics asset protection. I certainly encourage companies to sign-up, join the waitlist, and begin to optimise and protect their businesses."

Photo 003
2023 co-hort members of the ARM Labs Lagos Techstars Accelerator

For more information about Area! by Towntalk, visit the website

About us

Towntalk Solutions is a data intelligence company that offers African businesses operational and financial security through its products. Its flagship product, Area! by Towntalk, is a comprehensive protection platform for fleet owners in the logistics and FMCG industries. The platform provides real-time analytics and vehicle tracking to monitor the status of shipments in transit, and also offers access to affordable insurance to protect against potential financial losses. By giving fleet owners peace of mind and protection, Area! by Towntalk helps businesses operate with greater efficiency, security and profitability.


This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email

Other Stories

43b, Emina Cres, Allen, Ikeja.

 Techpremier Media Limited. All rights reserved