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Mushe (XMU) Joins TikTok Owners ByteDance in a Contest of Clashing Metaverses

May 03, 2022 · 2 min read
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Facebook holding company Meta has gotten off to a rough start in its efforts to create a metaverse as popular as its flagship platform. The company lost an estimated $10 billion in 2021 on metaverse-related initiatives alone, and its share price has plummeted.

Undeterred, Chinese tech goliath ByteDance is busy planning a metaverse of its own, tentatively poised as an Eastern-inflected version of Meta’s effort. Both companies have invested huge amounts in VR hardware—Facebook by acquiring Oculus for a reported $2 billion, ByteDance through a $1.4 billion acquisition of Chinese headset manufacturer Pico. Both have followed roughly the same playbook, hoping that an early foothold in the looming contest of metaverses will secure a large and loyal customer base for their commercial offerings.

Mushe (XMU) recently made a less publicized announcement of its own planned metaverse, but the details should interest anyone interested in virtual commercialization. Like its better-known peers, the MusheVerse will feature a marketplace for virtual goods, including virtual land and NFTs. It also allows users to earn XMJ tokens for gaming, employing a play-to-earn model alongside a reward incentive program.

But the MusheVerse are on a groundbreaking journey that rival metaverses dare not emulate: offering full financial integration with other metaverses. Its governing Mushe Token (XMU) is designed to be compatible with multiple blockchains and metaverses. This makes the MusheVerse both a compelling metaverse in its own right and a hub for users to explore whatever metaverse they choose, safe in the knowledge that their existing cryptocurrency holdings will be honored wherever they go.

XMU will also integrate with fiat-based financial services, Mushe’s roadmap mentions a partnership with a digital banking app which will make a long-sought-after bridge between financial realms. Mushe’s flexibility and interoperability have already earned the attention of savvy investors: as of this writing, XMU has risen more than threefold in the first two weeks of its presale, giving investors reason to expect an enormous return when the currency officially launches on July 4, 2022.

This study in contrast is as fresh as the idea of the metaverse and as old as commerce. On the one hand, Facebook and ByteDance are seeking to develop large, highly detailed, largely proprietary metaverses centred around their commercial interests. On the other hand, Mushe World is developing the MusheVerse on the principle that metaverses, and the currencies used within them, should be traversed as freely and easily as possible. Early returns suggest that investors find the MusheVerse more compelling at the moment, and a more interesting long-term proposition as well.

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43b, Emina Cres, Allen, Ikeja.

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