Africa’s leading Data and Marketing Technology company, Terragon has finally launched its much-awaited marketing technology platform– TerragonPrime. The platform, which is still in its beta phase, is a realization of a long time quest and in-house development effort to help SMBs improve their advertising campaign performance by 50% and acquire customers cost-effectively by leveraging the power of data.
The platform is cloud-based which gives Businesses a reliable platform for customer data aggregation with additional benefits unavailable on only other marketing platforms in Africa.
With integration to Telco and other data supply sources, Businesses are able to view insights on their customers, which are tremendously useful in reducing acquisition costs as they are able to better target similar customers. With over 115 million potential customer profiles on the platform, Businesses can target based on segmented audience buckets such as sports, fashion enthusiasts, digital-savvy customers, salary earners and lots more; or they can build custom audiences based on criteria including age, location, customer value, device type, interest and lots more.
The platform boasts of the unique capacity to reach over 115 million Nigerian consumers offline and online via SMS and WhatsApp, exposing them to a lot more customers than Instagram which has about 9m subscribers and Facebook with about 34 million subscribers online only.
Businesses irrespective of size can join other forward-thinking Businesses currently realizing the benefits of this solution by taking advantage of the limited ZERO license offering and 5,000 FREE messaging to kick start their data-driven marketing efforts.
TerragonPrime is a robust marketing platform with multi-channel customer engagement and intelligent customer data management solutions designed for businesses in Africa. The platform offers Small and Medium-sized businesses an opportunity to grow their businesses through intelligent customer acquisition and retention.SME’s can sign-up and receive their free 5,000 messaging credits by visiting prime.terragongroup.com
