Brand Press

Terragon Offers Free Messaging Credit to Over 5000 Nigerian SMEs for Customer Acquisition

February 07, 2022 · 3 min read
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Africa’s leading Data and Marketing Technology company, Terragon currently is supporting SMBs in Nigeria to grow their business by at least 20% in the first month of use with Zero licence fee payments and FREE SMS credits redeemable on its unique Marketing Platform – TerragonPrime. 

The TerragonPrime platform was built specifically to help SMBs grow their business by targeting and acquiring new customers from the over 105 million profiles available on the platform and making available multiple channels for reaching their existing customers directly and cost-effectively. The platform also helps Businesses to increase productivity and reduce costs by automating the customer data management process for improved customer engagement which ultimately delivers business growth.

With a Zero-licence fee, any Business who signs-up on the platform this month will have access to over 105 million potential customers that they can target by various data points such as gender, location, interest etc; and immediately receive 5,000 free messaging credits to connect to existing customers and acquire new ones. For instance, a flower store looking to create awareness of its valentine’s day offer, can choose to target males from age 25 and above, who spend an average of N10,000 on airtime monthly and are based in specific middle income and highbrow areas of any state in Nigeria; Businesses can do their customer targeting based on Industry type or marketing objective.

The platform also has preset audiences placed into buckets which cuts the marketing process by half and customer acquisition costs by at least 30%. For instance, a fashion retail outlet can reach a preset “fashion” audience; a betting company can reach both “betting” and “football” audience; while a Bank offering micro business loans can reach “SMBs”, by a single click. Access to these unique marketing solutions is currently offered at ZERO licence fees while the platform is in the beta phase.

According to Terragon’s Chief Commercial Officer, Ajay Mathur, “it was important for us to democratise what previously had been the exclusive of our CDP Enterprise customers. We believe SMBs also can benefit from a more cost-effective multi-channel engagement and intelligent customer acquisition solution, which is why TerragonPrime was conceived. Through a scaled back version of the Enterprise CDP, it offers SMBs maximum value for their marketing spend. We’re offering SMBs in Nigeria some freebies to test out the various functionalities of the platform while still at the beta phase”

According to the World Bank, SMEs contribute about 50% of Africa’s GDP, making the sector very critical to the continent’s economic growth. This stance is corroborated by Mathur, noting the importance of the platform to SMEs to the economy.

“SMEs are the largest contributors to the African Economy, in the areas of jobs, GDP, etc. In Nigeria for instance, SMEs contribute 48% of GDP, account for 96% of businesses and 84% of employment. 

“We know that empowering this sector can transform our continent, which is why we are paying a lot of attention to them.

“Our platform is easy to use, and self-serve for SMEs. It is data-privacy compliant and even helps businesses with effective online marketing without third-party cookies. Third-party cookies are going extinct this year and businesses generally will find it difficult to deliver targeted and personalised Ads. However, Businesses have a cost-effective lifeline with TerragonPrime, as the platform just like our Enterprise CDP platform has the Facebook Conversions API integration which allows businesses to effectively personalise, target, measure and attribute digital campaigns for improved performance without third party cookies.”

TerragonPrime is a robust marketing platform with multi-channel customer engagement and intelligent customer data management solutions designed for businesses in Africa. The platform offers Small and Medium-sized businesses an opportunity to grow their businesses through intelligent customer acquisition and retention.

SME’s can sign-up and receive their free 5,000 messaging credits by visiting www.prime.terragongroup.com.

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