Aladdin rebrands to become Africa’s No 1 Superapp serving the SMB Economy

December 20, 2021
2 min read

Fintech startup, Aladdin, which provides ecosystem banking to its more than forty thousand customers, has announced today that it is changing its brand identity. As part of the rebrand, Aladdin released a new brand logo and design to embody its core values of innovation, resilience, and transparency. Its existing “purple & orange” brand colors have been maintained for all marketing and branding purposes. 

According to a statement by the company, the change was made to better represent the evolving vision of the company, which is to become the number one super app in Africa serving small and medium businesses and freelancers.

Over the past few months, we have been rebuilding the Aladdin app to offer a completely new banking experience in line with customers' feedback and our evolved vision. Therefore, we will be rolling out the new app in the next couple of days with brand new features including an in-app social network, a marketplace, an escrow payment to mention a few.

Darlington Onyeagoro, the co-founder and CEO of Aladdin said " our mission is to equip millions of SMB owners & freelancers with the financial, commercial & social tools they need to thrive starting in Africa and then expanding to other developing countries in the world."

Aladdin is Africa’s number one ecosystem bank that supports SMEs, freelancers, and individuals with the financial, commercial, and social tools that they need to thrive. On Aladdin, our users can borrow, save, invest, make payments, get cards, get insured, buy and sell products and services and interact with other users.

To learn more about Aladdin, visit or connect with us on Instagram, Facebook, LinkedIn, Twitter, and Telegram. The mobile app is available for download on the Google play store and the IOS store (Coming soon). 

IG: @aladdinbankng



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