Binance Unveils Collaboration With Big Brother Naija Stars, Whitemoney, Pere and Cross

by | Nov 29, 2021

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email

The Blockchain Company Continues To Drive Crypto Adoption In Africa

Binance, the world’s leading blockchain ecosystem and cryptocurrency exchange, has announced a collaboration with Big Brother Naija ‘Shine Ya Eye’ season 6 ex-housemates, Hazel Oyeze Onou (Whitemoney), Ikechukwu Sunday Okonkwo (Cross) and Pere Egbi (Pere) as it continues in its mission to drive crypto adoption and promote financial freedom for Africans.

Through the year, Binance has continued to build core facets of the blockchain ecosystem and bring new services and financial opportunities to Africans. By working with some of the hottest stars in the country, it intends to further drive its efforts to the mainstream.

“Crypto is the new currency and I am excited to take the Binance message to the streets as one doesn’t have to be rich or that educated to trade crypto”, said Whitemoney. 

Cross Ikechukwu Okonkwo said: “I feel elated to be associated with the brand because I have been trading with the Binance app for several years. Working with the brand is an honour and I will ensure that the youths realize the benefits of investing in crypto.” 

Pere Egbi who could not conceal his excitement stated: “It is much easier to promote what you are affiliated with – I have been dealing with crypto for many years and so, I will use the passion, experience and knowledge that I already have from Binance to drive this adoption.”


Hazel Oyeze Onou (Whitemoney)

Speaking about the collaboration, the Binance Director for Africa, Emmanuel Babalola said the choice of the trio as brand ambassadors is to take crypto mainstream across the African continent.

Our goal is to make people understand crypto and ease the process of bringing it into their daily lives. One of the things we have seen is how these influencers and their stories embody the spirit of entrepreneurship, hard work and lifestyle of the everyday Nigerian. We have a shared goal of empowering more Africans with the knowledge and resources they need to achieve financial freedom, so it’s a perfect fit and teaming up with them is a big win.” he said.

Several initiatives have been instrumental to Binance in deepening cryptocurrency adoption in Africa, one of which is education. Binance rolled out the Binance Masterclass programmes across the continent to teach Africans the fundamentals of cryptocurrencies, how to identify scams and safeguard their crypto. Binance is also equipping blockchain developers with the necessary skills to build solutions and further develop the ecosystem. Earlier the year, Binance Africa hosted an eight-week masterclass where 1000 blockchain developers in Africa were trained in key skills.

For this collaboration, the Big Brother Naija stars will help drive mainstream crypto adoption by educating people with little or no knowledge of crypto through Binance masterclasses, social media posts, videos and the general interaction with their audience. 

Bundle, Binance’s portfolio company will also be joining in this campaign as the brand strives to make crypto more accessible to everyone. The app was built as a place where crypto newbies and professionals can trade crypto in the easiest way possible. As a part of this collaboration, Bundle is teaming up with the influencers to highlight the ease in trading crypto, through insightful and educative content for both crypto newbies and professionals. 

Mu6i3J5x39A1g frULe2bLqqcVmloNyc57E4Ubs9 dqpIKYFGq40Ea399LER0weRbxAhu2GcZR7gvqrw4LX0jfzrSqlVYqA7Vpw95X 3Siazg

From the left; Harry (Whitemoney’s manager), Ben Nsikan (Community manager, Binance Africa), Timi Soyemi (Bundle PR manager),  Hazel Oyeze Onou ( Whitemoney), Emmanuel Babalola (Binance director for Africa) and Emmanuel Ebanehita (Head, Marketing, Africa)

zVUcaXh8C0Afx8ZECqR jvZE3cUdn1fKODMXur0X3lRqIP4 zufvANoeqAbm7NnMar fOrkD8rEPHqTMpV3DNLCdS0Xv

From the left; Whitemoney, Emmanuel Babalola

mcvje0 X5SLIpFGzfiYTpFDS0IqJdwNkPY7 goEnq LMzsMw0

From the left; Cross, Pere

Brand Press
Brand Press

This Brand Press article wasn’t written by Techpoint Africa’s editorial team. To promote your brand via Brand Press, please email

Notify of
1 Comment
Newest Most Voted
Inline Feedbacks
View all comments
Temitayo Sokefun
Temitayo Sokefun
1 month ago


More Brand Press

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap