ThankUCash, Nigeria’s leading multi-merchant rewards platform, has hired key ex-Dealdey managers to launch and operate ThankUCash Deals, its latest product offering. ThankUCash Deals offers outrageous deals across several categories including hotels, food, spa treatment, gadget sales, dental treatment, etc.
Launched by Sim Shagaya in 2011, DealDey became a successful household brand and the leading e-commerce deals site in the country.
According to ThankUCash CEO Simeon Ononobi, there’s no better way to recreate and build a market satisfying deals product than by re-assembling the DealDey team due to their wealth of experience in this sector.
Adding that ThankUCash will now leverage its data analytics capabilities to understand its customers better and make better decisions in order to boost sales.
Some of DealDey’s previous managers now tasked with making ThankUCash a success are Mohammed Abubakar, Juwon Ajao, and Joy Amadi.
For Abubakar, former city manager at DealDey who now serves as the manager at ThankUCash Deals, he believes the rapid rise in the adoption of e-commerce on the continent will have a positive impact on the new venture.
“Things are different now compared to when DealDey shut down. More people are inclined to shop online and e-commerce numbers are increasing. Also, there are many online platforms doing food delivery, event ticketing, hotel bookings, and other professional services that were not there three or four years ago,” Abubakar revealed.
ThankUCash is a subsidiary of Connected Analytics – a data analytics-powered company founded by Simeon Ononobi (CEO), Suraj Supekar (CTO), Madonna Ononobi (COO) and Harshal Gandole (Senior VP); created to address the issue of lack of consumer data and loyalty to businesses to help businesses improve customer retention and increase revenue.
“We saw that there were no records on buyers, which affected customer retention as people only bought what they needed and never came back. So we moved to solve this problem, and that’s what brought about ThankUCash,” Ononobi said.
The platform enables merchants to reward customers with cashback, discounts and points via the Connected Analytics software which can also be used to make other purchases on the platform thereby increasing customer retention, building customer loyalty and also increasing revenue for merchants whilst collecting customer data for analytics, targeting, and future decision-making processes.
In its three years of operation, ThankUCash has over 500 merchants it has helped to grow their businesses. It also has 734,000 users, 90,000 of which are active monthly. Reports also suggest that they have partnered with major banks and financial institutions in the country, such as Wema Bank, Sterling Bank, UBA and First City Monument Bank (FCMB).