The hospitality industry in Africa is not under threat, it’s just evolving

by | Apr 28, 2021

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

In the wake of the gradual return to life and resumption of business activities following the COVID19 inspired lockdown globally to contain the spread of the deadly disease, Lagos based firm, Digital Landlords has predicted a spike in the real estate, hospitality, and tourism sector. This is just as more people are expected to seek the desired trip away from home to their choice holiday destinations or even a short break away from home having spent the large part of the previous year working remotely.

While hotels have taken a beating in bookings as a result of the COVID19 pandemic and global lockdown, short let homes and apartments bookings have soared with the number of bookings continuing to rise as we return to normalcy.

According to a report by Market Watch, the short-term rentals market has grown significantly during the last few years, and it is expected to grow at a rapid pace in the next five years with the occupancy rate projected to be at 70% in 2021.

The increase in short let homes adoption is in close relation to the growth in the tourism industry as travelers have widely adopted short-term rentals, such as the vacation homes on Airbnb and other booking channels, resulting in one of the hottest arms of the sharing economy. In fact, short-term rentals yielded 30% more profits for homeowners/investors than long-term leases, with an estimated global market valuation of $169 billion in 2018 alone.

With a growing urban and middle-class city comes a need for recreational centres, tourist accommodation and activities. According to African Futures Papers, by 2035, close to 30 million people could live in Lagos, turning Nigeria’s commercial hub into the largest megacity on the continent. At the same time, more than a third of Africa’s urban population is expected to live in West Africa. Nigeria’s Lagos city is estimated to become one of the fastest-growing cities in the next twelve years with Lagos becoming a megacity by 2030.

Commenting on how his company, Digital Landlords is leading the charge to drive short let homes utilization and investment, Keji Giwa, the Chief Executive Officer of the firm said digitization and the huge cost of hotel rentals have created a huge opportunity for short let homes to thrive. “Why on earth have I been paying high prices for hotel rooms when I could pay less for a whole apartment within the same prime location and with close proximity to the best bars, restaurants, shopping centres and beaches,” Keji Giwa said after he had his first short let experience in 2019.

He noted that; “Today, Lagos Island is experiencing a real estate boom driven by high yield rental income from short let opportunities. This can be seen as both a threat and an opportunity for the hospitality industry. The prospect of its continued expansion is clearly a timely warning to hotels offering rooms at the same rates that consumers can use to get a whole apartment and, in some cases, much lower.”

Keji Giwa who disclosed that his company’s average booking duration increased by 350% for group bookings from 4 days to 14 days and an average of 7 days for single bookings, which is a 230% increase from a previous average of 2 days per booking, stressed that the hospitality and tourism industry is evolving to meet the needs of the yearning end users. 

“Hotels can choose to evolve or compete, however with digitisation, automation and artificial intelligence, digitally focussed start-ups within the short-let rental market can create a terrifying monster for large and small hotel chains just by using technology to deliver on the go instant bookings, convenience, comfort and the use of virtual booking agents to replace human agents,” he said.

With over 80% of Nigeria’s population having internet access via their mobile devices according to a 2021 digital report by We Are Social, the country is well-positioned to benefit from the global digital opportunities. This also affords more online rental platforms to provide an opportunity to capture demand for domestic and international bookings where affordability and luxury go hand in hand.

Brand Press
Brand Press

This Brand Press article wasn’t written by Techpoint Africa’s editorial team. To promote your brand via Brand Press, please email business@techpoint.africa.

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