At the turn of every new decade, there is always a groundbreaking technology that comes to define that era. With the creation of social media platforms like Facebook and Twitter in the 2000s, our world was never going to be the same again. The addition of Instagram, Snapchat, Tinder, TikTok and the wholesale embracement of WhatsApp as a primary platform for communication and business in the 2010s meant that so many barriers in business had finally been removed, especially in developing countries, and with specific emphasis on Nigeria.
Anyone who might have visited Lagos, the economic capital of Nigeria, some ten years ago, would have noticed how retailers were doing everything to scale the hurdles that confronted them daily. Overpriced shops, outrageous advertising budgets and several regulatory considerations that seemed to stifle their chances at business success were short-circuited or completely bypassed by the innovative spirit of these traders. The trunk and bonnets of cars became pseudo-shops for displaying their wares instead of renting shops that cost more than any profit they could ever have hoped to make. For marketing, word-of-mouth advertising came in handy. Anything that stood in their way of survival had to give way somehow.
As social media became commonplace and people began exploring all the possibilities that lay therein, these retailers were not left out too. They soon discovered that they did not actually need to display their wares on their cars anymore, as social media surely offered a better alternative for reaching even more people, and without the usual stress associated with screaming at the top of their voices on streets and in marketplaces. By just posting their items on social media, they could get people to indicate interest in those items and then close out the sales offline or via DMs.
But in all of these, there seemed to be a missing piece in the online sales puzzle – the issue of payments. While some retailers made do with transfers, a number of them still insisted on collecting cash from their customers because of the perceived lack of trust with that option of payment.
RexPay, an online payment gateway by Global Accelerex, has just been launched to fix that problem. It is a platform that helps social media sellers receive payments in a fast, convenient and secure manner. The interesting thing is that they do not need to own a website for this to happen.
Customers also get to enjoy the freedom to choose between multiple payment options – card, account transfers (internet banking), USSD or QR. This means people can go with their preferred mode of payment and pay seamlessly from the comfort of their homes or offices rather than being boxed into one option only.
Custom-built with the sole objective of bridging the gap between online businesses and their customers, any seller can easily sign up to the RexPay platform in less than five minutes, then begin to receive payments immediately. This is a significant departure from the practice of keeping sellers waiting till the next day before their accounts can be activated.
The safety of the platform guarantees peace of mind to customers who choose to pay with their cards, because there is no chance that their card details will ever be compromised. When considered alongside its quick sign-up process and ease of use, signing up to RexPay becomes a no-brainer for entrepreneurs who intend to scale their businesses in the shortest possible time.
For small businesses that have not grown to the point of hiring accountants, RexPay assists them with easy financial reporting, as all their payments can be simply viewed either on their mobile or desktop devices. With this in place, it is easier for sellers to gain business insight from the reporting tool, which will further help them with planning and forecasting. This, together with the other highlighted features, makes the payment product every online retailer’s best friend.
Big businesses like airlines, e-commerce platforms, revenue-collecting agencies, power distribution companies; educational institutions like schools and vocational centers; and religious organizations like churches and mosques are not left out. End users can easily buy tickets online, settle bills, pay taxes and fees, and also make donations to worthy causes, using this payment gateway.
With RexPay, online sales have come full cycle. A new vista of opportunities is now within reach for online businesses who were hitherto faced with limitations around receiving payments and balancing of books. This new payment gateway by Global Accelerex takes away all that trouble and gives them the liberty to focus on what is most important: scaling their businesses in these rapidly evolving times.
From Built in Africa archives – MainOne: 10 years building West Africa’s internet infrastructure
On March 25, 2021, Techpoint Africa will be hosting the brightest minds in decentralised finance/crypto at the Digital Currency Summit tagged “Building the money of the future” Click here for more details, registration and sponsorship. Location: Fourpoint by Sheraton, V.I. Lagos.