Taxify has announced that it will be taking two of its loyal riders on an all-expenses-paid holiday trip to Dubai as part of its new campaign.
The transportation company, which only recently unveiled their latest campaign themed “Because I Taxify”, has in recent times sought to appeal to a broader base of users.
According to Taxify’s Country Manager, Uche Okafor,
“Our objective with this campaign is to put a spotlight on the value Taxify has for real people. Getting people to appreciate how much easier their lives are or can be because they ride Taxify rather than any alternative transportation mode, whether its public transportation or driving themselves.”
To be eligible to win the trip to Dubai, passengers only have to share their experiences showing how much better their lives are because they use the Taxify service.
“We want to know how using our app makes their lives easier – are they less stressed, spending more time with their families, or able to get promotions or raises at work because the stress of commuting is taken away,” Okafor added.
Taxify has said that they would pick winners on the basis of engagement – the most inspirational stories that also receive the highest overall comments and likes
Already, the campaign has been positively received by passengers with many of them putting in entries on their social pages.
Taxify is the fastest growing ride-hailing company in Europe and Africa. In Nigeria, Taxify has solidified operations in Lagos and Abuja and is now charting an expansion course that has seen it already begin operations in Ibadan and Owerri.
Taxify connects millions of passengers and drivers around the world to make travel easier, quicker and more reliable. Taxify’s efficient and tech-enabled business model benefits both drivers who have to pay a smaller commission as well as passengers who end up paying less for their ride.
Founded by Markus Villig, Taxify launched in 2013. It’s one of the fastest-growing ride-hailing platform in Europe and Africa with investors including Daimler, Didi Chuxing and Korelya Capital.
Taxify has more than 15 million users in over 25 countries and 60 cities globally.