Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion! The extraordinary determination to see opportunities rather than difficulties is a quality so rare.
To passionate dreamers and leaders, more will be given, that’s why the announcement that Africa’s leading financial technology and electronic payments company, Interswitch recently appointed Cherry Eromosele to the role of Group Chief Product & Marketing Officer didn’t come as a surprise.
Over the past 4 years, Cherry has led Interswitch’s Marketing function as Chief Marketing Officer. She has been at the forefront of creating and implementing innovative marketing strategies towards building the entire Interswitch brand portfolio, spanning both the corporate and consumer segments of the business; Verve and Quickteller brands. She has been credited to having played a crucial role in the seamless roll-out of Interswitch’s consistent brand identity and successful marketing programs as Interswitch expanded from Nigeria into new markets in Africa including Kenya and Uganda.
In addition to her oversight of marketing/brand strategies and programs, she would be directly responsible for driving customer-led digital product leadership and innovation through closer alignment of the Group’s marketing and product teams across Interswitch’s West and East African markets.
Her remit also includes providing leadership and strategic direction for the end-to-end product innovation, product development, customer value management and product marketing functions, while continuing to champion the Group’s brand management, corporate communications and corporate social responsibility functions to drive key business objectives across the entire Interswitch business portfolio.
In her words, “Product and Marketing Management in technology spheres have been increasingly converging, similar to the practice that obtains in sectors such as fast-moving consumer goods. Also, marketing is becoming much more scientific and indeed is no longer just about clever ads but really a critical push-pull discipline, offering useful data and insights that are extremely critical to better consumer understanding, and will essentially shape the delivery of innovative solutions – products and services that create value and deliver a magical experience for customers”.
With 20+years of versatile, multi-industry functional and leadership experience spanning different markets, Cherry Eromosele has demonstrated a consistent ability to deliver exceptionally. She is reputed as having contributed significantly to the changing face of marketing in Nigeria, recognized in 2015 as Marketing Personality of the Year in Nigeria by Marketing Edge and more recently, as one of the top 50 Marketing Professionals in West Africa at the 7th edition of the annual Marketing World Awards in Accra, Ghana last year.
On the personal front, She is highly passionate about mentoring and finding ways to give back through charitable causes.
As Interswitch transforms, enabling it tap into growth opportunities within the market, the brand is optimistic that having Cherry Eromosele as Group Chief, Product and Marketing Officer, would be mark significant growth as well as drive the next level of innovation along the payment and commerce value chain.
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