OLX releases significant platform upgrade in Nigeria

by | Mar 30, 2018

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

The world’s leading trading platform, OLX, is launching a brand new, overhauled app, and replacing its website and mobile site with a progressive web app (PWA), which is part of a global move to solidify OLX’s number one position. The changeover will provide new and existing users an easier, faster, safer, and more local way of buying and selling used goods.

Through a number of new features, OLX has created a far safer buy and sell platform in Nigeria. The additional security gives users the most secure experience when trading through OLX.

Both buyers and sellers will need to register/login on the platform with verification happening either via mobile phone or through Facebook. Users will now have a profile, be able to see who they are talking to, and through Facebook verification, will be able to see if they have any mutual friends in common. This new layer of security will help to further prevent potential scammers and fraud.

This is our biggest upgrade to date to the platform”, said Sjoerd Nikkelen, OLX’s CEO, AMEA. “The new version not only includes significant improvements to current OLX systems, but new features as well. We have improved every aspect of the OLX user experience, reaching a level of innovation that we are incredibly proud of.”

OLX has changed the way its products are displayed to users. The listings now appear in an intuitive newsfeed-style layout, similar to social media platforms. By using a device’s built-in GPS, the geolocation system will look at where a user is and which offers are available in his/her area. The search area expands as users scroll through the listings. All the regular search functions, such as category and product filtering, will still be available.

This new platform will ensure better quality ads for buyers, which is an important differentiator between OLX and its competitors. It is supported by a large team of moderators who check thousands of ads on a daily basis. OLX also uses a sophisticated algorithm that is able to pick up controversial or potential scam ads.

In order to keep making use of OLX, all users are encouraged to upgrade to the easier, faster, safer app.

About OLX

The OLX Group is a global product and tech company which operates a network of market-leading trading platforms in over 40 countries.

With more than 330 million monthly users worldwide, OLX Group makes it fast and easy to buy and sell almost anything online, such as household goods, phones, cars and houses. Through consumer brands including Avito, Dubizzle, Letgo, OLX, and many dozen others, more than 15 million things are exchanged on its apps and platforms every single month.

The OLX Group is powered by a team of 5,000 people, operating from +30 offices across five continents. The team is united behind a single mission to make it easy for people to buy and sell almost anything, promoting prosperity in local communities.

 

Brand Press
Brand Press

This Brand Press article wasn’t written by Techpoint Africa’s editorial team. To promote your brand via Brand Press, please email business@techpoint.africa.

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