The need to reach potential audience at the right time and place most especially to serve Ads has been a major challenge for advertisers and brands.
Eskimi has launched Geolocation audience targeting giving brands an opportunity to create audiences from selected custom location areas of their choice. User information is collected and stored for future campaign marketing.
Compared to other targeting tools, were users data can only be collected when they click on a link without any data as to the users location or interest, Brands can select a specific location and retarget any user that visits the segmented location. Location can signal purchasing power or intent, occupation, ownership, and interest.
How It Works
Relevant locations are Geofenced, targeting primary segment that resides in that location to serve campaign Ads/retarget with promos and that hen a user encounters an Ad in a certain restricted location (even if it wasn’t done from Eskimi), the user enters a designated retargeting list. The list then can be used as an audience pool, which is filtered out by device model, operating system, data usage or any other possible filter to target only the most relevant and prospective users for the brand (i.e Ads are shown to consumers while surfing the web, based on the auctions from bid requests on DSPs. Eskimi Geofences a relevant location indicating interest in bid requests in the location).
How can Brands benefit from Eskimi Geolocation Audience Targeting?
- Brands can benefit from this new feature in multiple of ways but the most of them is the ability to reach a certain demography in a certain location with even more data about that demography and has the ability to retarget to that audience over and over again.
- Brands also has the ability to reach this audience saved in a “retargeting list” for up to 180 days using the DSP. This is a medium to keep your brand in the eyes of your potential customers, following them around the web.
Eskimi is a media company with a global reach and focus on emerging markets that offers a Mobile Social Network and Mobile DSP with a presence in Kenya, Uganda, Nigeria, Zambia, India, Bangladesh, Cameroon, and Lithuania. Want to know more on how Eskimi DSP can help reach your campaign goals?
Contact the Eskimi team at l[email protected]
Want more stories like this? Subscribe to the Techpoint Africa Newsletter.
New Report: Nigerian startups raised a combined $38.01m in Q3 2019, just 7% higher than Q3 2018. Download the report.
Attend Techpoint Startup School, a 5-day intensive training for budding African tech founders and CEOs. Classes start 2nd of December. Enrol now.