Iflix Nigeria launches to take on growing subscription-video market

by | Aug 18, 2017

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

At a media roundtable yesterday, iflix announced the official launch of its services in Nigeria. The Subscription Video on Demand (SVoD) platforms that is focused on emerging markets is commencing operations with a wide range of offerings.

Founded two years ago in Malaysia, iflix is operational in 19 countries across Asia, the Middle East and North Africa. Country manager for Nigeria, Ngozi Madueke-Dozie was on ground with the iflix Nigeria team to answer questions and expatiate on the company’s plans for Nigeria.

IMG 20170817 170505

iflix Nigeria Manager, Ngozi Madueke-Dozie

We are on ground in Nigeria to understand the Nigerian market and provide specific tailored and relevant content. Our content acquisition team is solely focused on ensuring whatever we put out is quality and resonates with the viewers,” she said.

Iflix Nigeria is hoping to position itself as the leading provider of SVoD in Nigeria. On why Nigeria was chosen, Ngozi Madueke-Dozie explained that the growing internet penetration in the country makes it a perfect market.

Data cost is still a problem for some Nigerians and iflix promises not to be heavy. According to Ngozi:

You can watch 20 minutes of video content with 33MB of data so that means you can watch whole shows and movies without exhausting too much data in the process.

Partnership with over 220 studios and distributors allows iflix offer international and local films and TV series. From cartoons, Nigerian drama and films to Korean and Hollywood TV, iflix boasts of a wide range of offerings.

IMG 20170817 175338

Example of shows available on iflix Nigeria

Like most international SVoD platforms, iflix serves users content based on location. This means that some shows available in Malaysia may not be visible to a Nigerian audience. Ngozi says this is to ensure relevant content that an audience can effectively relate with.

The content acquisition team is also responsible for providing shows that are unique to iflix Nigeria. According to Ngozi Madueke-Ojo, customer support will not be a problem with iflix Nigeria.

We have operations in over 20 countries, that automatically translates to multiple time zones and means we can answer you on the phone at any time of the day.

Subscription to iflix gives users unlimited access to content on the platform and ability to stream on up to 5 devices at once; mobile phones, laptop, tablet and or television. Data presented shows iflix currently has five million members and five billion minutes streamed since launch.

The iflix mobile application is available on the Google Play and Apple App stores and users can sign up for a one-month free trial. After the trial, monthly subscription costs ₦799 and an annual subscription costs ₦6,392, which translates to a 33% discount off the monthly rate.

Brand Press
Brand Press

This Brand Press article wasn’t written by Techpoint Africa’s editorial team. To promote your brand via Brand Press, please email business@techpoint.africa.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More Brand Press

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap