Building a credible brand as a startupper

by | Feb 28, 2017

We all have bought something or used a service we regretted afterwards. As a result of countless negative buying experience, people are sceptical, suspicious about making decisions with products and services except they are certain of its credibility. Building a credible brand is essential to your success.

Today, as a startup it takes credibility for you just to get a client or customer to make a sale. Therefore, credibility has become a yardstick for determining how you fare in the market especially in this economic recession. No one wants to make the mistake of buying the wrong thing at the wrong price.

Credibility is what would set you apart from your competitors.

Here is how to build a credible brand;

Advertisement

You are the key to the success of your company

The first step is understanding that your personal credibility as a founder would go a long way in the overall credibility of your business. Your personal credibility is important and your appearance and personality alone can make or mar your company. Dress well, look the part of a successful entrepreneur and have a positive attitude at all times. This way, people will tend to believe in you and want to do business with you.

Deal with your selling point

Moat Academy 2

One of your greatest selling points is your reputation. Almost 85 percent of a business transaction today is based on “word of mouth”. This means that what other people say about your product or services. It is how your company is thought of and talked about by customers and non-customers in the marketplace. The better your reputation, the lower the perceived risk of people doing business with you. The more people can speak well of you, the easier it is to build credibility.

Testimonials

One good email from a satisfied customer may be all you need to convince another to use your product or services. Make it mandatory to ask for testimonials each time you get a positive comment from a customer. Everyone is trying to get a website for their business these days, make a list of people or companies that have bought from you. Put them all on your website, the longer the list or better known the customers, the more powerful it is on your credibility badge.

Caveat: Some people have bastardized the use of written testimonials as they now conjure names and contents on their own as testimonials. People tend to distrust this but you might want to look into videos of your customers, social media handles of your customers.

There is no such thing as bad publicity

Scial Media

Every brand needs to create a compelling story that will get the customers aroused enough to relate with the brand. An excellent story is one where you match your product or service to the needs of the customer. You show the customer the exact benefits he or she wants are contained in what you sell. Let your story be compelling, concise, truthful and ready to hit the media wave. Get others to tell your story.

Advertisement

The product is all that matters eventually

It starts and ends with the product or service you are offering.  Your story can be so good that it demonstrated clearly that the product you offer is the ideal solution to a customer’s needs, and that the value of what you sell far outweighs its price. But if the product is bad, it would tell eventually. If your service is bad, nothing works. All that matters is your product, fix it!

In conclusion, everything listed here counts if you want to build a credible brand. If you have a bad product or service, you can’t have good testimonials, compelling story or rather a trust-worthy personal brand. Everything works together don’t leave anyone out if you desire a credible brand. Get your brand out there as much as you can.

Nifemi Akinwamide
Nifemi Akinwamide

Building interesting stuff at Kudi.


Are you in tech and you are looking at getting a foreign remote job or you want to move abroad? Fill this form and you will get the BEST resources to help you get that high paying remote job as well as japa easily! WAGMI!

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent News

TABS is tomorrow! 💃 💃

TABS is tomorrow! 💃 💃

On #TechpointDigest, we discuss Victory Farms’ $5m investment, Netflix for kids and people with disabilities, and TikTok’s plan to credit creators.

TikTok on a “Branded Mission”

TikTok on a “Branded Mission”

On #TechpointDigest, we discuss Autochek’s new acquisition, TikTok’s Branded Mission, Bamba’s $3.2 million seed, and Jumia’s report for Q1 2022.

[PODCAST] Tax evasion in Nigeria to get harder

[PODCAST] Tax evasion in Nigeria to get harder

Using data mining and machine learning, Nigeria’s Federal Inland Revenue Service plans to make it harder to evade taxes. Listen to today’s episode of #TechpointAfricaPodcast to learn how it plans to do that.

Subscribe to Techpoint Digest!

A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day!

Please check your email to confirm your subscription.

Subscribe to Blockchain Explorer

Analysis oninnovation, regulations, and trends inthe blockchain sector, as it concerns Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap