The 2017 Edition of Social Media Week Lagos will kick off on Monday, the 27th of this month. These are happy times again for those who enjoyed last year’s event and have been looking forward to the current one. For the uninitiated, Social Media Week Lagos is a week-long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. And as usual, there are a ton of events to choose from, but you cannot possibly attend one-fifth of the events there are. These are a few events we think you might want to consider.
Building the Next Billion Naira Business: 4 Things you must know
In order to diversify its economy, Nigeria must equip its small businesses, by fostering an enterprise culture that encourages innovators and risk takers; provide and maintain a supportive macroeconomic environment; identify and remove barriers to growth, and provide high-quality infrastructure support for firms at all stages of their development.
Date: February 27th, 2017
Time:12:30 PM - 1:45 PM
Venue: Masterclass Suite
Host: MainOne
Find your sparkle
With new technological advancements and an increasing way for us to communicate daily- while a lot of people are riding on the waves and allowing their voices to be heard, many still struggle with the idea of not being enough. They know they have what it takes to contend with what is out there but they remain on the sidelines.
Date: February 28th, 2017
Time:12:00 PM - 1:00 PM
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Venue: Campus SpeakEasy
Host: The Sparkle with Naomi Company
Branding Identity: How to Make Your Brand Speak
Learn how to make your brand speak right with creative expert Evans Akanno of Cregital.
Date: February 28th, 2017
Time: 4:00 PM - 7:00 PM
Venue: Masterclass Suite
Host: Cregital
Future of Payments and its impact on Business in Nigeria
Spurred on by advances in financial technology, the payments industry continues to evolve. Online payments are now faster, cheaper, safer and easier making the spread of technology open up trade and creating new opportunities for business. Find out the future of payments in Nigeria
Date: February 28th, 2017
Time:4:30 PM - 5:30 PM
Venue: To be announced
Host: Visa
The trouble with Social ROI
According to the 2016 CMO survey, 4 in 10 companies say they cannot measure impact of social media marketing, while the other 1/3 have a good qualitative sense but cannot quantify the impact. This finding is supported by reports from Hubspot, Social Media Examiner and Incite.
Date: February 27th, 2017
Time: 12:00 PM - 1:00 PM
Venue: Campus SpeakEasy
Host: eNitiate Integrated Solutions
How live video can transform African storytelling
Is live video rapidly changing the journalistic storytelling landscape? Though social media sites such as Instagram, Facebook and Snapchat have live video features.CNN Africa’s Stephanie Busari hosts How Live Video Can Transform African Storytelling a panel with digital influencers on the continent to discuss the impact of video and how it can be used to create dynamic storytelling.
Date: February 27th, 2017
Time:12:00 PM - 1:00 PM
Venue: Innovation Stage
Host: CNN Africa
Become a Kick-ass Tech Mum
How can mothers run a super organized home, while building a successful business leveraging E-commerce, growth hacking and Social Media? It is kind of tasking doing all of these but here is a platform to show you how.
Date: 27th Feb. 2017
Time:12:00 PM - 1:00 PM
Venue: SMW Studio
Host: Mofolusade Sonaike
This is of course just an advisory guide, you can look at the schedule here and take a pick of what suits you.
