The exciting part of Etisalat’s 4G LTE Launch

by | Nov 7, 2016

This article is a Brand Press post. Brand Press is a paid service for brands that want to reach Techpoint Africa’s audience directly. Techpoint Africa’s editorial team doesn’t write Brand Press content. To promote your brand via Brand Press, please email business@techpoint.africa

The 4G LTE fever gripped Nigeria recently with almost all the telcos launching their services in quick successions. It was wonderful to see Nigeria join the league of nations who had plugged their societies into this super-fast internet highway.

Out of all the launches, that of Etisalat stood out. Small and compact, it was launched with impact, skipping the fanfare or let’s say all the talk without action. Experiential in approach, the launch had in attendance TV personalities – Zainab Balogun, Illrymz, and Nollywood Actor, Gideon Okeke, alongside Etisalat subscribers, technology journalists and bloggers who gathered to experience first-hand the potential of the service.

etisalat-4g-lte-launch

Illrymz, Gideon Okeke and Zainab Balogun at the Etisalat 4G LTE Launch

They mingled freely with Etisalat executives who were there to guide them through the experience. When asked what makes the Etisalat 4G LTE approach different Adebisi Idowu, Vice President Marketing, Etisalat Nigeria, in his characteristic soft spoken manner said, “We were 4G evolution ready from day one that we entered the market, and as a forward-thinking organization we didn’t have to do any sim swap, all you have to do is select the 4G operations from your phone and there you are on the 4G network.”

img_3519

Another impressive attribute of Etisalat’s 4G LTE service, is that it is the only network per frequency with the highest number of compatible handsets such as Apple, Samsung, Techno, Huawei and LG amongst others. What this means is that customers on Etisalat network do not have to go through the inconvenience of SIM swap to enjoy the service. Such great news.

“What can Etisalat subscribers expect from this? They will enjoy the benefits of the new 4G LTE which include clearer voice calls,” Adebisi boomed. Also, increased access to faster and qualitative internet service and lower cost of voice and data which is built on the Etisalat values; customer centrism and innovation, which is fundamental to achieving inclusion in the fast-growing global digital economy.

img_3532

The guests couldn’t wait to try out this unique service which was an experience in itself- astronomical speed as streaming videos on YouTube was a breeze as there was no hindrance or buffering while voice call clarity seemed like a face to face conversation.

illrymz

Illrymz: “Imagine streaming online with clients and my audience, live from the studio, without worrying about glitches. That’s the 4G experience. Perfect for me,” Can’t wait to see what more Etisalat Nigeria has up its sleeves.

Brand Press
Brand Press

This Brand Press article wasn’t written by Techpoint Africa’s editorial team. To promote your brand via Brand Press, please email business@techpoint.africa.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More Brand Press

Subscribe to Crypto Explorer

A monthly series featuring in-depth analysis on the cryptocurrency sector in Africa

Please check your email to confirm your subscription.

Subscribe to The Experts

A bi-weekly where tech career specialists take us on their journey from newbie to expert, and how they became successful in the industry.

Please check your email to confirm your subscription.

Subscribe to Founder's Table

A monthly series, where we catch up with founders in the startup ecosystem, learn about their failures, successes and a few tricks of the trade

Please check your email to confirm your subscription.

Copy link
Powered by Social Snap