A young tailor from South-east Nigeria just rebranded Pepsi the Naija way

March 17, 2016 · 1 min read
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Adverts and Commercials have been one of the many strategies adopted by companies over the years to monetize and market their products to the bigger population. In Nigeria here, we all know for a certainty how commercials that star people’s favourite celebrities make the rave, regardless of whether the essence of the commercial was successfully passed across or if they’d even remember what the product looks like some moments after the commercial.

Well I bumped into an interesting story from a tailor and fashion designer based in the South Eastern part of Nigeria – who goes by the name ‘Francis Teazychibz Ukaegbu’ — while going through my news feed on Facebook, and the works of his hands may have just defined the way to go for companies when creating concepts for commercials.

Just take a look at this.

Forget how we are being portrayed in the foreign media and what you see on DsTV, Nigerians are some of the most creative people I have ever met. Beyond that as well we know how to identify opportunities even when it is hiding in the most unusual places.

Ifeanyi Ndiomewese

Ifeanyi Ndiomewese


Ifeanyi is a desk reporter-turned administrator. Outside of work, I love to read and travel.

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