7 Memorable Quotes From The Mobile West Africa 2015 Focus Day

·
April 22, 2015
·
3 min read

Mobile West Africa kicked off yesterday with Focus Day. Focus Day is an opportunity for experts in the industry share their experiences and lessons learnt so far. It takes the form of presentations punctuated by interactive sessions with the audience.

Here are 7 interesting takeaways from yesterday's speeches and panel discussions

Gabriel Gab-Umoden - VP Marketing and Creative, Konga.com

tp (9 of 9)

On Konga's mobile marketing strategy:

Advertisement

The market in Nigeria is big enough for 5 to 6 eCommerce players.

Bukola Akingade - CEO & Founder Bytesize

tp (2 of 3)

On the need for greater adoption of mobile marketing:

Only 5% of total advertising budget is spent on mobile marketing globally.

Vytas Paukstys - CEO Eskimi

tp (8 of 9)

On the state of Nigerian internet:

A lot of "internet users" in Nigeria are actually accidental.

Riccardo Pasqualotto - Founder and Sales Director, The Mobi Hunter

tp (1 of 1)

Let the best of tech news come to you
Join 30,000 subscribers who receive Techpoint Digest, a fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
Digest Subscription

Give it a try, you can unsubscribe anytime. Privacy Policy.

Thinking of expanding into Africa?
Avoid the common mistakes businesses during expansion. Register to learn the common mistakes business make when expanding into Africa.
Itana Form (#91)

Written by seasoned experts, who have over 16 years of experience in Free Zones development. Learn more.

On why BBM is a huge deal for advertisers:

10% of BBM users in Nigeria earn over 200k a month.

Abas Idaresit - CEO Wild Fusions

tp (3 of 3)

On strategies for formulating mobile marketing strategy:

Most Nigerians are more comfortable making purchases online via desktop, especially if the items are expensive.

Yagazie Emezi - Creative Consultant and Digital Manager

tp (4 of 9)

On how to connect to the consumer via digital marketing:

People want to see themselves in products, not what the seller wants them to see.

Daniel Price, Movile Distribution Director, African Perform Group

tp (1 of 3)

On why football commentary should be served in local languages:

Football is a right, it's not just a pastime.

Mobile West Africa resumes today at Four Points by Sheraton Hotel Lagos, with Main Conference Day 1. 

READ MORE   "DeclareYourAssets" Might be that next Viral game
I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.
I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.
Subscribe To Techpoint Digest
Join thousands of subscribers to receive our fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
This is A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day! 
Digest Subscription

Give it a try, you can unsubscribe anytime. Privacy Policy.

I bully myself because I make me do what I put my mind to. Find me on Twitter @MuyoSan.
Other Stories
43b, Emina Cres, Allen, Ikeja.

 Techpremier Media Limited. All rights reserved
magnifier