BBM Has Higher User Loyalty Than Whatsapp And Snapchat

·
April 8, 2015
·
1 min read

According to Blackberry, when measured against 22 other messaging apps, including WhatsApp and Snapchat, BBM is shown to hold on to over  93% of its users after first 30 days of installation. Even after the 60 and 90-day marks, BBM still shows higher user loyalty than most apps.

iMore_BBM

As reported by The Information and CNBC, BBM held onto more than 93% of its users after 30 days, more than double the 43% average user retention after 30 days for all apps measured. After 60 days, 89% of BBM users remained loyal, and 82% after 90 days. Only Facebook Messenger ranked higher than BBM.

BBM crossed 100 million downloads from Google Play last month; and even though this number of downloads is not unique to BBM alone, its competitors do not experience the same loyalty from users. BBM just recently added custom BBM PINs to their list of features.

Asides all the stats, you just have to admit, it's easier to just "PING".

Advertisement

Got a tip? Our journalists are ready to dig deeper. Please share your insights and information and help us uncover the stories that matter.

Woman in Tech. Taking the African tech space, one step after another. Send tips, Press Releases and your thoughts to info@techpoint.ng.
Woman in Tech. Taking the African tech space, one step after another. Send tips, Press Releases and your thoughts to info@techpoint.ng.
Subscribe To Techpoint Digest
Join thousands of subscribers to receive our fun week-daily 5-minute roundup of happenings in African and global tech, directly in your inbox, hours before everyone else.
This is A daily 5-minute roundup of happenings in African and global tech, sent directly to your email inbox, between 5 a.m. and 7 a.m (WAT) every week day! 
Digest Subscription

Give it a try, you can unsubscribe anytime. Privacy Policy.

Woman in Tech. Taking the African tech space, one step after another. Send tips, Press Releases and your thoughts to info@techpoint.ng.

Other Stories

43b, Emina Cres, Allen, Ikeja.

 Techpremier Media Limited. All rights reserved
magnifier