Samsung Electronics To Introduce New Range of Products To The African Market

by | Feb 20, 2015

Samsung Electronics is introducing a new range of products to the African market, at the sixth annual Africa Forum in Antalya, Turkey, in the consumer electronics space.

Samsung will be presenting its latest flagship products to delegates over the course of the three-day forum. The Africa Forum 2015 whose theme is “One Beat – Beyond the Limit” builds on Samsung’s intent to create change in Africa by bringing consumers’ desires to life through innovative products.

The event will see the launch of:

Tizen-powered SUHD TVs

A new audio line-up with innovative curved monitors, the SUHD TV is an 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine. The SUHD re-mastering engine automatically analyses the brightness of images to minimise additional power consumption while expressing stunning contrast levels – producing images with improved contrast, elevated brightness two-and-a-half times brighter than conventional TVs and twice the colour adjustment points.


Digital Appliances Designed for a Better Lifestyle

Samsung’s digital appliances line-up, tailored for the African market, now features:

The 4-door Chef Collection refrigerator RF9900, which is designed to ensure that food is kept fresh and stored to ensure maximum taste. It features the Triple Cooling System creating three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment.

The activ dualwash™ washing machine, which includes a built in sink with water jets and a scrubbing surface to allow consumers to handle the entire wash process in the laundry unit instead of pretreating the items elsewhere. The convenient sink space provides a separate space to pretreat tough stains, and once finished, the laundry and water can easily be poured into the machine.

The new Samsung AR9500 air conditioner, has a unique triangular design, with a wider inlet, wider outlet and a bigger fan to ensure that air is cooled and expelled faster, farther and wider to reach every corner of the home

The new AX7000 Air Purifier. The AX7000’s front air inflow easily draws in air through a Dual Power Fan with two 5 step filtration system. The 3 Way Air Flow enables the purifier to reach wider and purifies faster with a CADR (Clean Air Delivery Rate) of up to 773 cu. meters per hour.

Samsung home appliances 2013

The Samsung NX500

The new NX500 camera is the perfect camera for everyday use, with its best-in-class DRIMeV Image processor, a NX AF system III and Samsung’s highest-resolution 28 MP BSI APS-C sensors. Compared to conventional CMOS sensors, BSI reduces noise more effectively by keeping the path between the lens and sensors clear so more light can hit each pixel, lowering the signal-to-noise ratio. As a result, NX500 users never need to compromise image quality, even in low light. Also, with 4K and UHD video recording, users will enjoy recording movies with more flexibility. Putting the core performance and functionality of the NX1 into a highly portable format, this new compact camera makes sure that a moment is never missed. The palm-sized NX500 offers updated connectivity such as Bluetooth and Wi-Fi, providing users with an advanced wireless experience, as well as the option to seamlessly shoot and share their captured experiences.

Ultra-slim Galaxy A Devices

Optimised for capturing and sharing your digital life, the Galaxy A7, A5 and A3 come with a 5MP front facing camera to ensure the perfect selfie, and offer original features like an animated GIF setting. The device also supports LTE category 4 for quick and easy photo and video uploads on any social network.


There will be an added spotlight on Samsung’s Digital Village, Samsung Engineering Academy and Solar-powered Internet School, all of which focus on uplifting communities, developing skills and creating sustainable education systems.

Odunayo Eweniyi
Odunayo Eweniyi

Woman in Tech. Taking the African tech space, one step after another.
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