If you’re not using an Android or iOS phone, then you must be pretty used to getting the short end of the stick in the apps department. BlackBerry and Windows phones are known to have a much smaller (and less interesting) assortment of apps than their counterparts.
Well, John Chen, BlackBerry’s CEO isn’t having it anymore. In fact, he has been throwing around words like “discriminatory” and is currently seeking for legislators to widen the definition of net neutrality to include, wait for it, app neutrality. Meaning, if a company makes an app for iOS and Android, they should be mandated to also make a version for BlackBerry and all other operating systems.
Although, I think forcing developers to make apps for platforms that don’t generate significant revenue for them isn’t necessarily fair, especially when small scale developers (who are barely getting by) are considered, I do think app neutrality is a necessity. People shouldn’t have to lose out on great content just because of their phone choices.
He wrote to several members of Congress, “all wireless broadband customers must have the ability to access any lawful applications and content they choose, and applications/content providers must be prohibited from discriminating based on the customer’s mobile operating system.”
Chen even threw shade at Apple, by noting how BlackBerry finally made their BlackBerry Messenger available for iPhone users, even though Apple has shown any interest in reciprocating this gesture by opening up its own messaging service to other platforms.
The BlackBerry CEO also pointed out that when developers focus on apps for only iPhone and Android phones they are creating a “two-tiered wireless broadband ecosystem, in which iPhone and Android users are able to access far more content and applications than customers using devices running other operating systems. These are precisely the sort of discriminatory practices that neutrality advocates have criticized at the carrier level.”
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Writer & Content Strategist.